Don't use technology as the Easy Button

Don’t use technology as the Easy Button for pricing challenges. While technology may be part of the solution, that shouldn’t be your starting point.
 
If you try to patch pricing problems with software before you truly understand the current state of your pricing and the opportunities in front of you, your initiative will fall short. 

Pricing success requires more than just software. Distributors need the right strategy, people and processes in place, too.

If you're already running pricing software and want to get more ROI, just take a look back and make sure it supports your strategy and culture.